| Abstract: | It is main research objects that this research selects three open auto industries that S.Korean Hyundai Motor cooperates in Taiwan, with three open auto industry view , discuss anything, inspect the successful factor of the key that the automobile industry manages . This research is with theories , such as managerial structure of the tactics , competitive strategy and way of entering ,etc., prove three open auto industry market adopt why it will be management tactics of the conduct in Taiwan. Finally, this research, to the case company and cooperative S.Korean automobile industry person, put forward the feasible tactics that can succeed in managing the market of Taiwan continuously in the future: 1)Three open auto industries have innovation ability , good marketing service system and high-quality labourer with high efficiency, the industry should be devoted to the spare part and key technological development, in order to promote the competitiveness. ; 2)Because the domestic automobile market has not reached the large-scale production , key technology is limited by in mother's factory again, cause the cost to remain high, uncompetitive, should expand the overseas market actively . ; 3)The scope increasing product performance , increasing the product line, products of the new generation of development. ; 4)Under the surging competition of the big factory of the automobile abroad, the customer that separates in the specific district in order to concentrate fire power and resource, carry on the difference tactics , like this , can still maintain occupation rate of market of certain proportion and profit-making space . ; 5)Expand the peripheral undertaking investment of the automobile level. In addition, the case company still needs the change up to the market and external environment, inspect the validity of its current tactics regularly, and make the tactics direction to adjust in case of necessity , enable management tactics to accord with the trend change of the market, this is practice of adopting attitude tactics management of the action. |
