The rate of aged population higher and the demand of long-term care services increased. It?s very important to regard the interation between the long-term facilities and residents, and resolve the residents?s practical problems. This way will be benefit to create the perfect relationship quality and relationship outcome. And perfect relationship marketing activity will maintain the good relationship between the long-term care facilities and residents. The study focused on the long-term residents?s cognition and correlation on relationship marketing, relationship quality, and relationship outcome. In this paper we also present a further analysis of the correlation factors of residents choosing the long-term care facilities .The study may lead to be a better understanding and application of the relationship marketing for academy .It is useful for the long-term care facilities to apply our findings and to make a better relationship marketing strategy. Results of this study shows : (1) The residents?s ?marriage status?, ?religion brief?, ?mobile ability?will affect the relationship marketing cognition. (2) The residents would more like the native staffs than the foreign staffs in relationship marketing service identification. (3) When the long-term care facilities offer better ?customer orientation?,?relationship orientaion??, interactive disclosure?,and ?staff presonality?, the resisdens would give higher ?satisfation?and ?trust relatioship?in long-term care facilities. And the residents would continue to maintain the positive and conspiculous relationship with the long-term care facilities. (4) When the residents have ?older age?,?lower income?,and ?disable mobile ability? features, they would increase the need of the long-term care facilities.
