| Abstract: | This research aims at probing into consumer's consumer behavior discussion of the famous-brand fine works. Research object, adopting questionnaire investigation, it amounts to 452 for the effective sample to count. Count the software and analyse , the result is as follows with SPSS:
(1) Different marital statuses, different ages, different jobs, famous-brand fine works consumer of different monthly incomes show the difference in various degree in the consumption decision degree.
(2) Different marital statuses, the famous-brand fine works consumers of the age , education degree , monthly income are relatively paid attention to the society to consider , paid attention to the comfortable considering , price to lead and consider by the position on their purchase decisions, and there is difference of showing.
(3) The famous-brand fine works consumers of different living type attitudes show the difference in various degree in the consumption decision degree.
(4) In attitude famous-brand fine works consumer and society of living etc. by status, pay attention to comfortable, price is it have with brand image relevant to lead; And there is difference of showing.
(5) Buy the project , buy the amount of money , information source , buy the piece , brand unusual fluctuation , shopping way and having difference of showing with involve in entering famous-brand fine works consumers of the degree state.
(6) In is it enter degree famous-brand fine works consumer with society by status , pay attention to comfortable to wade, price is it have with brand image relevant to lead. High dependence is the higher to involve in entering the degree . |
