The Case Study on the Relationship between the Insurance Marketing Channels of the Commercial Bank and Insurance Brokerage Company of the FCB and the FIBC

ASIA unversity > 管理學院 > 國際企業學系 > 博碩士論文 > Item 310904400/2974

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題名:	The Case Study on the Relationship between the Insurance Marketing Channels of the Commercial Bank and Insurance Brokerage Company of the FCB and the FIBC
作者:	Chih-Chang LEE
貢獻者:	Department of International Business
關鍵詞:	bancassurance ,organization change ,qualitative research ,in-depth interview;marketing;taiwan;data
日期:	2006
上傳時間:	2009-11-16 11:33:34 (UTC+0)
出版者:	Asia University
摘要:	The Commercial Banks have faced strong competition when the Taiwan government deregulated the bank law since 1991. Competition not only comes from their own counterparts but also from other financial institutions such as the insurance companies and independent insurance brokerage firms. To boost profits and service categories, various business strategies were conducted, such as offering life insurance sales over the counter, setting up subsidiary insurance brokerage firm etc., This case study is based on two regional divisions of the First Commercial Bank (FBC) and its subsidiary First Insurance Brokerage Company (FIBC). I focused on the functional relationships between the subsidiary insurance brokerage firms and the departmental organization subsided in the commercial banks. This case study is carried out by collecting of the insurance sales data and the conducting focused group discussion of bank clerks and managers. The best collaboration and successful model comes out from the studies of the bank organization and its functional change (including the organization change and associated human resources, technical and cultural sides of the new organization), and the subsidiary insurance brokerage service contents (including insurance products, product training and commission rebate to the bank clerks, etc.).
顯示於類別:	[國際企業學系] 博碩士論文

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