Probe into the performing art industry from relation marketing ?? case study of &quot;Ming Hwa Yuan&quot;

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题名:	Probe into the performing art industry from relation marketing ?? case study of ";Ming Hwa Yuan"
作者:	Chen WenPin
贡献者:	Department of International Business
关键词:	relationship marketing;art of acting;Ming Hwa Yuan;Four Seasons troupe
日期:	2005
上传时间:	2009-11-16 11:33:26 (UTC+0)
出版者:	Asia University
摘要:	The art of acting is different from the general goods, each performance art troupe should make use of one's own style and characteristic to attract audience, loyal audience can be said and perform the firmest , most basic supporter of art troupe, so there should be more approval and management in loyal audience and relation performed between the art troupes, develop contact and interdynamic between the performance art troupe and loyal audience with long-term relationship marketing, and then improve loyal audience's trust and loyalty , accord with the demands of both sides. Research this probe into domestic art of acting industry in terms of ' relationship marketing ', and with native country traditional troupe for the case ' Ming Hwa Yuan ', How it can step foot on the national supreme artistic performance palace further after becoming much more popular in the wild temple of the township ? And enjoy the high appraisal of the performing talent bank through studying in Japan's locality, obtain local trust and definite ' Four Seasons troupe ' of audience, after it is dreamt of experiencing with the non- realistic sense organ that satisfied, combine with education closely , include educating in amusement , even break through the level of talking with the one-sided one among audience of the troupe, regard establishing relationship network as the foundation, break through and deal in the marketing way existingly further. Propose the following suggestion forperformance art troupe or other cultural intention industry in operation of marketing and development in the future? 1. Receive experience from history of sweat on the brow of the older generation, keep improving in creating. 2. Deal in the redevelopment of the stronghold and newly developed area land. 3. It is a very important way to realize the profit too to derive the development of the goods. 4. Manage with the relation between loyal audience positively and voluntarily. 5. Use well on marketing tool properly. 6. Build and construct and perfect talent's mechanism of fostering. After hoping to adopt the development of relationship marketing between understanding performance art troupe and loyal audience, it is on sale throughout the idea to make taking , relation of turning main fact of human nature of serving , offer and perform the art troupe and continue development to consider forever at home, make the reference on the marketing tactics.
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