A Research of the Hospitalized Patients' Satisfaction of Subscribing Meal Service Quality:Example from a Medical Center in Taichung

ASIA unversity > 管理學院 > 國際企業學系 > 博碩士論文 > Item 310904400/2938

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題名:	A Research of the Hospitalized Patients' Satisfaction of Subscribing Meal Service Quality:Example from a Medical Center in Taichung
作者:	Bih-Wen Liou
貢獻者:	Department of International Business
關鍵詞:	Hospital food;Satisfaction
日期:	2005
上傳時間:	2009-11-16 11:33:26 (UTC+0)
出版者:	Asia University
摘要:	Although hospitals are in the realm of nonprofit business, large-scale hospitals are quickly expanding, and the competition in the healthcare market is increasing.And in the intense medical service environment, patients?satisfaction is one of hospital success or failure key aspects Only a high degree of customers? satisfaction can create a group of constant customer; moreover, promotes a hospital?s competitive ability. As a result, a hospital takes the patterm ?the service quality? as the management direction, then maintains the customer (patients) is the most important condition.This research?s goal is to discuss the degree of subscribing meal service quality satisfaction of hospitalized patients. This research uses the questionnaire survey, dating from 2,004 July 26 to August 16 as soon as to execute measures the way, the sample comes from a middle Taiwan medicine center. According to different research objects, I divide them into two communities: hospitalized patients who subscribe meals and hospitalized patients who do not subscribe meals. The total number of recycling effectively questionnairies is 396. The findings are: 1. Hospitalized patients make their priority by the following order: the hygienic security, the cooking skill and then the individual difference. 2. The satisfaction degree of hospital subscribing meal service quality of hospitalized patients: The feminine degree of satisfaction is higher than the male, also the common gynecology and obstetrics department and the parturient woman meal degree of satisfaction quite receives the high praise 3. The reasons for hospitalized patients to suscribe meal in hospital are: firstly the convenience request, and second is the demand of safe and heslth. 4. As for the reasons why hospitalized patients do not suscribe meals in hospital, they are: ?do not like to be limitied the way they dine?, ?outside the hospitals are many restaurants which provide many other dinning choices?,? the selectivity of hospital meals is very low?.
顯示於類別:	[國際企業學系] 博碩士論文

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