ASIA unversity:Item 310904400/2859
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 94286/110023 (86%)
造訪人次 : 21657871      線上人數 : 343
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/2859


    題名: The Influence of Personality Straits and Lifestyle on People's Willingness of Independent Traveling Abroad.
    作者: Chu,Chia-ying
    貢獻者: Department of Leisure and Recreation Management
    關鍵詞: Independent Traveling;Personality Straits;Lifestyle
    日期: 2009
    上傳時間: 2009-11-16 08:06:29 (UTC+0)
    出版者: Asia University
    摘要: The increase of independent traveling becomes popular for the international tourism. The ready-made tour itineraries play an important role for most tour agencies. As for the growing number of independent travelers, our tour agencies have to face a task of new tour products development to meet the need of independent travelers.
    In the past, there were only few research papers, which related to the favor of independent traveling. However, the study of travelers? mind and emotion like personality straits and lifestyle are rare to find, either. Personality straits and lifestyle affect the choice of travelers spending. Will it make any difference when it comes to choose the way of traveling abroad? Therefore, this study worked on the affect of independent travelers? population in between personality straits and lifestyle.
    The purpose of this study was to work on the willingness of independent traveling abroad. Three groups were divided by cluster analysis, they were low independent traveling group, medium independent traveling group, and high independent traveling group respectively, and their population statistical variation has been discussed. Furthermore, the analysis of the willingness of independent traveling abroad carried out in between personality straits and lifestyle.
    Three hundred and fifty questionnaires were sent to travelers who had ever traveled overseas in this study between March and April, 2009? In addition, three hundred and twelve questionnaires received (89% effectiveness). Descriptive analysis, Chi-square analysis, Reliability, One-way ANOVA, and Cluster analysis have carried out in the study. The result revealed that there is a partially significant difference in between population statistical variation and the willingness of independent traveling groups; a partially significant difference in between personality straits and lifestyle, and the willingness of independent traveling abroad; a partially significant difference in between lifestyle and the willingness of independent traveling abroad. Yet, the study offers some advice and suggestions to the related travel agencies based on the inference of data analysis.
    顯示於類別:[休閒與遊憩管理學系] 博碩士論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown415檢視/開啟


    在ASIAIR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋