Theme-park Tourist Satisfaction Influences Customer Loyalty and Repurchase Intention?A Case Study of Yamay Resort

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题名:	Theme-park Tourist Satisfaction Influences Customer Loyalty and Repurchase Intention?A Case Study of Yamay Resort
作者:	Hung, ChihChia
贡献者:	Department of Leisure and Recreation Management
关键词:	theme park;satisfaction;customer loyalty;repurchase intention
日期:	2008
上传时间:	2009-11-16 08:06:23 (UTC+0)
出版者:	Asia University
摘要:	The success of California Disneyland catches the entrepreneurs? attention, hence to pick appropriate regions, investing developmental facilities, and addressing the selling points- joint venture with overseas industries and technological cooperation, and look forward to integrating local history, culture and the way of creation into the first Disneyland in Taiwan. Theme park and enormous internal scenic spots developed in the latest years, the frequency of revisit intention is few, approximately once a year (Zhong, 2006). That causes the profit of theme park declines dramatically, and the operation of which gets into scrapes gradually. This study used the visitors of Yamay Resort as research subjects, from the degree of satisfaction of afterward recreation?s experience to examine the general public's identification to theme park, double spending in the park and affiliated products developed in the future and so forth as research orientations. As a result, the vast majority of visitors who inhabit central Taiwan are the young female population, which indicates the fact that male is not the main group of adventurous recreation any more, and this study will be more likely to help reach the following concrete purposes: 1. There are significant effects upon among tourist satisfaction of theme park, customer loyalty and repurchase intension; 2.Demographies will impact upon satisfaction, loyalty and repurchase intention; 3. This research is to evaluate the tourist preferences in affiliated products. In accordance with empirical research outcome: Satisfaction indeed presents positive correlation within customer loyalty and repurchase intention; Each of the demography influences the research variables; stationary such like is their favorite among the tourists, but 3C products are most worth being exploited for Yamay Resort. The inquisitive result might supply the suggestions of price strategies for the dealer; as to the customer preference in affiliated products, it could help afford theme park dealers the referential data to expand affiliated products in the years ahead.
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