ASIA unversity:Item 310904400/2828
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    題名: The Study of the Relationship among Service Quality Tourists? Satisfaction and Repurchase Intention of Leisure Farm
    作者: Chen Ting Chun
    貢獻者: Department of Leisure and Recreation Management
    關鍵詞: Service Quality;Tourists? Satisfaction;Repurchase Intention
    日期: 2008
    上傳時間: 2009-11-16 08:06:22 (UTC+0)
    出版者: Asia University
    摘要: In order to satisfy people?s demand of travel and reduce impact of agriculture when enter WTO, Government works very hard to improve policy of leisure agriculture. The government expects to install idea of travelling services to move our agriculture from first level industry up to third level industry which main point is service. According to treat service quality and relation between traveler satisfaction and repurchase intention, the research can realize the traveler satisfaction of service quality. The research also can understand which item can approve traveler satisfaction and repurchase intention to establish leisure farm competitiveness.
    The research used statistic soft SPSS to do Reliability, Factor, Relation analyze and ANOVA. The research sample is traveler of leisure farm. The research method is random survey.
    For service quality identification, first is farm cleanness. Second is employee service. Third is reliability of farm. For satisfaction, first is environment of farm. Second is attitude of employee. Third is service of farm. For repurchase intention, first is to introduce farm to your relationship and friend. Second is to pay attention to any information for farm. Third is to visit farm again.
    The research result showed service quality and traveler satisfaction have positive relation; service quality and repurchase intention have positive relation. For service quality, different age travelers have significance level for Assurance and Reliability. Different marriage situation travelers have significance level for Reliability. Different education level travelers have significance level for Assurance. Different vocation travelers have significance level for Assurance, Tangible, Response. Different salary travelers have significance level for Assurance, Response.
    For satisfaction, different age travelers have significance level for School performance. Different education level travelers have significance level for School performance. Different vocation have significance level for traveler satisfaction.
    For repurchase intention, different age travelers have significance level for relation continuation. Different education level travelers have significance level for repurchasing inclination. Different vocation travelers have significance level for repurchasing inclination.
    顯示於類別:[休閒與遊憩管理學系] 博碩士論文

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