ASIA unversity:Item 310904400/2819
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    題名: Relationship among Attractions Images and Revisiting Willingness for Heritage Destination
    作者: Jui Ching Wang
    貢獻者: Department of Leisure and Recreation Management
    關鍵詞: heritage tourism;destination attraction;destination image;revisit wiliness;Wuyi Mountains;Fujian Tulou;Gulangyu Island
    日期: 2008
    上傳時間: 2009-11-16 08:06:20 (UTC+0)
    出版者: Asia University
    摘要: Heritage sites has been a popular tourists? destination choice in recent years, heritage tourism are thus playing more and more important roles in the tourism markets. Due to the fast growing number of heritage sites, the heritage managers are now facing more competitive external environment. Past researches on heritage tourism focused on the discussion of tourists? motivation, characteristics of heritage sites, and the products? planning, relatively less attention has been devoted on the relationship among heritage destination attraction, destination image, and tourist revisit intention. This study constructed a conceptual framework consists of the above three latent variables, and three heritage sites in Chinese mainland, i.e., Wuyi Mountains, Fujian Tulou, and Gulangyu Island, were selected as research targets. The interrelationship among the three latent variables was analyzed by Linear Structural Model.
    The tourists ever visited the above three heritage sites were investigated by questionnaire, and finally obtained 247 valid samples. The main findings of this study are as follows: 1) the tourist perceived heritage destination attractions has positive and direct effects on the destination image with standardized path coefficient 0.76; 2) destination image has positive and direct influence on tourist revisit willingness, the standardized path coefficient is 0.55; 3) destination attraction has indirect effect on tourist revisit willingness with destination image as intervening variable, the indirect path coefficient is 0.42.
    顯示於類別:[休閒與遊憩管理學系] 博碩士論文

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