Heritage sites has been a popular tourists? destination choice in recent years, heritage tourism are thus playing more and more important roles in the tourism markets. Due to the fast growing number of heritage sites, the heritage managers are now facing more competitive external environment. Past researches on heritage tourism focused on the discussion of tourists? motivation, characteristics of heritage sites, and the products? planning, relatively less attention has been devoted on the relationship among heritage destination attraction, destination image, and tourist revisit intention. This study constructed a conceptual framework consists of the above three latent variables, and three heritage sites in Chinese mainland, i.e., Wuyi Mountains, Fujian Tulou, and Gulangyu Island, were selected as research targets. The interrelationship among the three latent variables was analyzed by Linear Structural Model. The tourists ever visited the above three heritage sites were investigated by questionnaire, and finally obtained 247 valid samples. The main findings of this study are as follows: 1) the tourist perceived heritage destination attractions has positive and direct effects on the destination image with standardized path coefficient 0.76; 2) destination image has positive and direct influence on tourist revisit willingness, the standardized path coefficient is 0.55; 3) destination attraction has indirect effect on tourist revisit willingness with destination image as intervening variable, the indirect path coefficient is 0.42.
