| Abstract: | The study focuses on probing into fifteen services factors of the economy hotel value curve, including the price, undistubed dgree in the room, room cleaness, quality of the bed, faciliies in the room, quality of services, size of the room, decoration in the lobby, aesthetic sense to the structure, meal service, security, business center, online booking service, the daily products, and brand. By conducting and then statistically analyzing the questionair surveys to hotel investors and customers, the valuable factors of economy hotels and star level hotels are compaired to depict the value cure of economy hotels in Guangdong Province. In addition, the requirements from the customers and the investments by proprietors are discussed in the study. Through four action frams of blue ocen strategy, the customers? and ivestors? requirements for valuable factors and best operational model provided by economy hotels are generalized, and, a new value cure model of economy hotel, finaly, is created.
In the findings, ?online booking service? and ?brand? are the most critical for the proprietors of economy hotels. It is evident that the hotel proprietors still strongly employ brand strategy. I roughly divided the economy proprietors into five catagories, i.e. the wall of one-star level, the hall of two-stars level, the room of three-stars level, the bed of four-stars level, and the brand of five-stars level.
The development of economy hotesls is rising and flourishing in main land China. However, the criterions and standards for this business have still not been established. By probing into the the value curve of economy hotel, this study propose suggestions associated with this issue to the proprietors and the futher researchers. |
