The Role of Pet Dog in Leisure Life?The Rear Motivation?Rear Behavior and Rear Barrier of Pet Owner

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题名:	The Role of Pet Dog in Leisure Life?The Rear Motivation?Rear Behavior and Rear Barrier of Pet Owner
作者:	wang jhen hong
贡献者:	Department of Leisure and Recreation Management
关键词:	Pet dog;Rear motivation;Rear behavior ,Rear barrier
日期:	2007
上传时间:	2009-11-16 08:06:12 (UTC+0)
出版者:	Asia University
摘要:	Dog?s utility is stressing on working functionally in elder human society. But with society changing ,people living style changing, and the quality of spirit lives raising, dog became merchandise ,the most loyal friend?companion?comforter, and a subject of playing. Raising of pet?s life value and characteristic, dog is not just a tool when people have time to perform hobby, its vitality and good well performance boost its value and importance, making people regard pets as accompany and personification, even making owner become pet?s parents. At the same time, this kind of relationship between pets and owner is closer, it is worthy to discuss and research. However, this research is based on quantification and deeply interview is auxiliary. Taichung city is the major base, there are 407 samples, deeply discussing pet?s role and importance in leisure time in order to understand the owner?s rearing motivation?rearing behavior, and rearing barrier that counteracts owner?s leisure time and influence. Based on theory of planned behavior, we discuss the causes that make owners to create rearing behavior. In addition, we also depend on different rearing motivation types and then distinguish those into many districts. In the end, this research we depend on SPSS 10.0 analysis result to make conclusion and proposition; it is hoped that the research data can be provided and consulted to related departments and industries when they are making policies or marketing programs.
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