Studies on Visitor?s Recreational Motivations and Satisfactions for Historic Buildings?Kaohsiung Museum of History as Example

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题名:	Studies on Visitor?s Recreational Motivations and Satisfactions for Historic Buildings?Kaohsiung Museum of History as Example
作者:	Lin Po-Chih
贡献者:	Department of Leisure and Recreation Management
关键词:	Historic Buildings, Recreational Motivations, expectation, Satisfactions, I.P.A. (important-performance analysis)
日期:	2006
上传时间:	2009-11-16 08:06:10 (UTC+0)
出版者:	Asia University
摘要:	After 2-days off per week policy was implemented, research shows that demand of leisure and recreation was increased substantially. While the government is actively developing policies and facilities regarding public leisure and recreation to meet the demand, but that are similar to each other. If tourism of county hope to develop longest, culture is not absent. It is divided into two parts soft and hardware in culture. Take hardware as to mainly development resource, such as the historic architecture, excavation etc. Although historic buildings were reutilized for past decades, rehabilitation and preservation of the buildings were the focus, and the management was not in consideration. In order to meet the demand of tourism and to preserve the historical resources, the government should preserve the environment of historic buildings, maintain recreation facilities, and provide friendly services, to promote the quality of services. The samples were randomly generated, and there were 418 valid responses. This study is using describable? t-test?one-way ANOVA, Pearson, finally uses I.P.A. analysis method concert SWOT model to analysis visitors? characteristics, recreational motivation, expectation, perception, and relations between these factors in the Kaohsiung Museum of History, Taiwan. The result shows that: (1) The visitors? recreational motivation are distinct for visitors with different characteristics. (2) The visitors? perception are different for visitors with different characteristics. (3) There are correlations between visitors? recreational motivation for historic buildings and expectation. (4) According to I.P.A., the items of ?conservation and maintenance of history architecture?, ?convenience of park?, and ?perfect move line instructions of visiting? are displayed high value and low contentment. They are the priority to improve. Some suggestions for this museum are provided in this study: (1) To carry out a system of charge for visit to museum, and making rehabilitation and preservation use of charge. (2) To notify visitor of when they go to museum, they can use public transportation more. (3) Giving visitor to fitting and convenient of a signal of map, when visit to museum. Through, if museum knew demand of visitor and improved the problems to the point, it will promote to service quality of museum, and there will supply a flawless and satisfying of recreation place of historic buildings.
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