ASIA unversity:Item 310904400/2776
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    题名: The relationship between taste motivation of local food and experience
    作者: Chen Wu
    贡献者: Department of Leisure and Recreation Management
    关键词: local food;motivation;Hakka cooked food;Sanyi
    日期: 2006
    上传时间: 2009-11-16 08:06:10 (UTC+0)
    出版者: Asia University
    摘要: Supporting consumer experiences like food or hospitality are more and more important in tourism market. In this study, want to understand tourist?s motivation and experience of taste local food and what kind elements effect their experience.
    This study incorporated a thorough review of research and pilot study to this topic. The motivation of tourist taste local food differentiate physical motivation?cultural motivation?interpersonal motivation?and status and prestige motivation. Then tourist?s experience differentiate psyche experience?cultural experience?nostalgia and social experience. A questionnaire survey was conducted in this study. Total samples are 238 were randomly drawn Hakka restaurant near Shengsing train station of Sanyi, valid samples are 223. Conclusion based on this survey are as followings
    1. Motivation of tourist taste local food, the strongest is ?cultural motivation?, then ?interpersonal motivation? is second. Richer discover tourist have strong motivation to find the cultural in destination.
    2. Experience of tourist taste local food, the strongest is ?psyche experience?, then ?cultural experience? is second.
    3. Tourist?s motivation is element to effect experience. Different motivation had influences experience. Elements effect psyche experience include? physical motivation?,? status and prestige motivation? and?taste frequency?. Elements effect Cultural experience include ?cultural motivation?,? status and prestige motivation? and? taste frequency?. Elements effect nostalgia experience include? physical motivation?,? status and prestige motivation? and ?sex?. Elements effect social experience include? interpersonal motivation?,? status and prestige motivation?,? taste frequency?.
    显示于类别:[休閒與遊憩管理學系] 博碩士論文

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