Personality Traits as Moderators of the Relationship between Customer Satisfaction and Loyalty

ASIA unversity > 管理學院 > 經營管理學系 > 會議論文 > Item 310904400/18425

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/18425

题名:	Personality Traits as Moderators of the Relationship between Customer Satisfaction and Loyalty
作者:	蔡碩倉;Tsai, Shuo-Chang
贡献者:	經營管理學系
日期:	2010-06
上传时间:	2012-11-26 04:48:27 (UTC+0)
摘要:	This study investigates the moderating role of personality traits on the relationship between customer satisfaction and loyalty. Survey data were collected from shoppers of two supermarkets in Beijing, China. The results show that consumers’ characteristic of extraversion is positively related to the level of accrued loyalty, while consumer’s characteristic of neuroticism attenuates the association between customer satisfaction and loyalty. Implications for managers in the retail context are also discussed.
關聯:	The 7th IEEE International Conference on Service Systems and Service Management
显示于类别:	[經營管理學系 ] 會議論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	411	检视/开启

在ASIAIR中所有的数据项都受到原著作权保护.