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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18388


    Title: 服務創新、服務質量與顧客滿意度關聯性之研究
    Authors: 陳坤成;James, K.C.Chen
    Contributors: 經營管理學系
    Keywords: 服务经济;B2B;服务创新;服务质量;顾客满意度
    Date: 2010-08
    Issue Date: 2012-11-26 04:48:01 (UTC+0)
    Abstract: 通过文献探索建构研究模型,其目的在于探讨服务创新、服务质量与顾客满意度之关联性.以B2B观点,诠释制造业加入服务创新是否会对顾客满意度有所影响.以台湾电机电子产业为研究对象,通过问卷方式搜集数据与利用结构方程模式进行分析.研究结果显示,服务创新对服务质量具正向显著影响,服务质量对顾客满意度具正向显著影响,但服务创新对于顾客满意度无显著正向影响.该研究结果可为电机电子制造业经营转型提供参考.
    Relation: 科技管理研究,2010(z1),249-256+310.
    Appears in Collections:[Department of Business Administration] Journal Article

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