How the Effect of Country-of-Origin on Store Brand Moderates Customer's Affection-Conation Link toward Multinational Retailers

ASIAIR > College of Management > Department of Business Administration > Proceedings > Item 310904400/18380

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Title:	How the Effect of Country-of-Origin on Store Brand Moderates Customer's Affection-Conation Link toward Multinational Retailers
Authors:	蔡碩倉;Tsai, Shuo-Chang
Contributors:	經營管理學系
Date:	2011-12
Issue Date:	2012-11-26 04:47:56 (UTC+0)
Relation:	2011 IEEE International Conference on Industrial Engineering and Engineering Management
Appears in Collections:	[Department of Business Administration] Proceedings

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