How Addiction Behavior as a Factor of Switching Barrier Affects Fans’ Loyalty in Sponsoring Professional Sports Games-- A Case Study on the Fans Behavior toward Taiwan Professional Base Ball Games

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Title:	How Addiction Behavior as a Factor of Switching Barrier Affects Fans’ Loyalty in Sponsoring Professional Sports Games-- A Case Study on the Fans Behavior toward Taiwan Professional Base Ball Games
Authors:	蔡碩倉;Tsai, Shuo-Chang
Contributors:	經營管理學系
Date:	2011-06
Issue Date:	2012-11-26 04:47:55 (UTC+0)
Relation:	2011 8th International Conference on Service Systems and Service Management
Appears in Collections:	[經營管理學系 ] 會議論文

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