"It is very important for investors to understand the critical factors affecting the value of
firms before making investments. In knowledge-based economy, the method for creating firm value
transfers from traditional physical assets to intangible knowledge. As intangible assets value is an
important part of firm value, valuation of intangible assets becomes a widespread topic of interest in
the future of economy. This paper applies association rules, one data mining technique, to discover
critical factors affecting firm value in Taiwan and to provide a more flexible model than the traditional
regression method. Based on collecting related factors found in literature, the results indicate that
R&D intensity, family, participation in management, pyramids, profitability, and dividend are the six
important factors, in which some are consistent with significant important variables in prior literature,
but most of them are unique for Taiwan, one emerging economy."
Relation:
The International Journal of Digital Accounting Research
