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    ASIA unversity > 管理學院 > 國際企業學系 > 期刊論文 >  Item 310904400/18145


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18145


    Title: Exploratory learning and new product performance: The moderating role of cognitive skills and environmental uncertainty
    Authors: 黃彥智;Huang, Yen-Chih
    Contributors: 國際企業學系
    Keywords: Exploration;A-shaped skills;T-shaped skills;Cognition;Team learning
    Date: 2008-11
    Issue Date: 2012-11-26 04:09:58 (UTC+0)
    Abstract: This study advances research on organizational learning and new product development (NPD) by examining the relationship between exploration and NPD performance while considering the moderating effects of cognitive skills and environmental uncertainty. Drawing on the cognitive perspective, we posited that A-shaped and T-shaped skills enhance NPD performance by hastening exploratory learning in NPD teams. Furthermore, we argued that exploration is advantageous in conditions of high technological and market uncertainty. Based on a survey of 198 NPD projects from IT firms located in Taiwan, we found that exploration is positively related to NPD performance, and that both A-shaped skills of team leaders a well as technological uncertainty significantly moderated this focal relationship.
    Relation: Journal of High Technology Management Research
    Appears in Collections:[國際企業學系] 期刊論文

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