General theory of cultures' consequences on international tourism behavior

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題名:	General theory of cultures' consequences on international tourism behavior
作者:	許世芸;Hsu, Shih-Yun
貢獻者:	休閒與遊憩管理學系
關鍵詞:	Fuzzy set analysis;QCA;Tourism;Culture;Hofstede;Asymmetry
日期:	2011-08
上傳時間:	2012-11-23 09:19:27 (UTC+0)
摘要:	National cultures represent complex configurations of values rather than a collection of distinct individual value dimensions. This presentation applies qualitative (configural) comparative analysis (QCA/CCA) to consider how cultural recipes—complex configurations of national culture affect international experiential behavior. The QCA method focuses on considering asymmetric relationships—reporting conditions that are sufficient (but not necessary) to cause an outcome condition (e.g., high-dollar expenditures). Using measures of consistency and coverage the QCA method provides estimates of how well alternative configurative models explain behavior rather than relying on symmetric data analysis methods (correlations and multiple regression). The method includes the use of Hofstede's country value scores with data from group-level and sub-group (by age and prior consumption experience) exit survey responses of visitors to Australia from 14 Asian, European, and North American countries. The analysis applies QCA software (www.fsQCA.com) and the presentation includes XY plots of country-level value configurations and group-level consumption for total visit expenditures, length of visit, shopping behavior, and group touring behavior.
關聯:	JOURNAL OF BUSINESS RESEARCH
顯示於類別:	[休閒與遊憩管理學系] 期刊論文

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