A Case Study of Travel Motivation, Expectation and Satisfaction of Ho-fon Bikeway Visitors

ASIA unversity > 管理學院 > 休閒與遊憩管理學系 > 期刊論文 > Item 310904400/16934

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题名:	A Case Study of Travel Motivation, Expectation and Satisfaction of Ho-fon Bikeway Visitors
作者:	張峻嘉;Chang, Chun-Chia Arthur;陳文亮;W.L.Chen
贡献者:	休閒與遊憩管理學系
关键词:	motivation;expectation;satisfaction;bicycle;importance-performance analysis.
日期:	2009-03
上传时间:	2012-11-23 09:18:35 (UTC+0)
摘要:	"This research used important-performance analysis (I.P.A.) to investigate the travel motivation and satisfaction of Ho-Fon bikeway area visitors and to analyze the need for future improvements. We find that: First, most respondents are 19-24 year old college students who live in the adjacent area and visit Ho-Fon bikeway area by car. They get information from the Internet and their companions are friends or classmates. Second, the three greatest motivations are: “The route view is graceful,” “Relaxation” and “Engaged in the activity together.” Third, a positive correlation exists between travel motivation and pre-trip expectation. Those tourists who participated in the survey were quite satisfied with the overall presentation and experience of the Ho-Fon bikeway and have a high probability of re-visiting the place again. In addition, the tourists who participated in the survey would also highly recommend this place to others. Finally, by using I.P.A. to analyze visitor’s pre-trip expectations and satisfaction, “Route safety,” “Sufficient exercise,” “Control vehicle,” “Planning route” are in accord with visitors expectations and satisfaction. “Building restaurants,” “Ho-Li horse farm” and “Manual’s contents” are the three items that most need to be improved. "
關聯:	Asian Journal of Management and Humanity Sciences
显示于类别:	[休閒與遊憩管理學系] 期刊論文

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