ASIA unversity:Item 310904400/16905
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 94286/110023 (86%)
造访人次 : 21673241      在线人数 : 712
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/16905


    题名: Study on Application of E-commerce and Organizational Performance in Taiwanese Professional Sports Event Promotion Organizations
    作者: 陳朝鍵;Chen, Chao-Chien
    贡献者: 休閒與遊憩管理學系
    关键词: Professional sports event promotion Application of E-commerce Organizational Performance.
    日期: 2008-06
    上传时间: 2012-11-23 09:18:17 (UTC+0)
    摘要: "The purpose of this research was to explore possible relationship between the application of
    E-commerce and the organizational performance in the Taiwanese professional sports event promotion
    organizations. The hypothesis for this research was: There was a significant relationship between the
    application of E-commerce and the organizational performance in the Taiwanese professional sports
    event promotion organizations. The method employed quantitative research method in conducting this
    study. The research participants were 25 owners/managers in Taiwanese professional sports event
    promotion organizations. The Spearman Rank Correlation Coefficient and descriptive statistics were used
    to test the research hypothesis. Research result supported the research hypothesis that there was a
    significant relationship between the Application of E-commerce and the organizational performance in
    the Taiwanese professional sports event promotion organizations. Research result indicated that
    e-commerce could reduce the cost of operation and enhance a competitive position of this industry.
    Through the application of E-commerce, organizational goals are consistently met or exceeded and the
    professional sports event promotion organizations also could know who their customers are. Finally, the
    author provided several recommendations as follows: (1) Determine the types of resources that
    organization intends to utilize and the services that the organization will be providing using E-commerce;
    (2) Determine what types of E-commerce connection best suits organization’s needs; (3) Emphasize the
    nature of E-commerce and the importance of organizational operation and organizational performance."
    關聯: The Journal of Human Resource and Adult Learning
    显示于类别:[休閒與遊憩管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML422检视/开启


    在ASIAIR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈