Study on Application of E-commerce and Organizational Performance in Taiwanese Professional Sports Event Promotion Organizations

ASIAIR > College of Management > Department of Leisure and Recreation Management > Journal Article > Item 310904400/16905

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/16905

Title:	Study on Application of E-commerce and Organizational Performance in Taiwanese Professional Sports Event Promotion Organizations
Authors:	陳朝鍵;Chen, Chao-Chien
Contributors:	休閒與遊憩管理學系
Keywords:	Professional sports event promotion Application of E-commerce Organizational Performance.
Date:	2008-06
Issue Date:	2012-11-23 09:18:17 (UTC+0)
Abstract:	"The purpose of this research was to explore possible relationship between the application of E-commerce and the organizational performance in the Taiwanese professional sports event promotion organizations. The hypothesis for this research was: There was a significant relationship between the application of E-commerce and the organizational performance in the Taiwanese professional sports event promotion organizations. The method employed quantitative research method in conducting this study. The research participants were 25 owners/managers in Taiwanese professional sports event promotion organizations. The Spearman Rank Correlation Coefficient and descriptive statistics were used to test the research hypothesis. Research result supported the research hypothesis that there was a significant relationship between the Application of E-commerce and the organizational performance in the Taiwanese professional sports event promotion organizations. Research result indicated that e-commerce could reduce the cost of operation and enhance a competitive position of this industry. Through the application of E-commerce, organizational goals are consistently met or exceeded and the professional sports event promotion organizations also could know who their customers are. Finally, the author provided several recommendations as follows: (1) Determine the types of resources that organization intends to utilize and the services that the organization will be providing using E-commerce; (2) Determine what types of E-commerce connection best suits organization’s needs; (3) Emphasize the nature of E-commerce and the importance of organizational operation and organizational performance."
Relation:	The Journal of Human Resource and Adult Learning
Appears in Collections:	[Department of Leisure and Recreation Management] Journal Article

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