"The purpose of this research was to explore possible relationship between the application of
E-commerce and the organizational performance in the Taiwanese professional sports event promotion
organizations. The hypothesis for this research was: There was a significant relationship between the
application of E-commerce and the organizational performance in the Taiwanese professional sports
event promotion organizations. The method employed quantitative research method in conducting this
study. The research participants were 25 owners/managers in Taiwanese professional sports event
promotion organizations. The Spearman Rank Correlation Coefficient and descriptive statistics were used
to test the research hypothesis. Research result supported the research hypothesis that there was a
significant relationship between the Application of E-commerce and the organizational performance in
the Taiwanese professional sports event promotion organizations. Research result indicated that
e-commerce could reduce the cost of operation and enhance a competitive position of this industry.
Through the application of E-commerce, organizational goals are consistently met or exceeded and the
professional sports event promotion organizations also could know who their customers are. Finally, the
author provided several recommendations as follows: (1) Determine the types of resources that
organization intends to utilize and the services that the organization will be providing using E-commerce;
(2) Determine what types of E-commerce connection best suits organization’s needs; (3) Emphasize the
nature of E-commerce and the importance of organizational operation and organizational performance."
