Comparing Cultural Differences in Trading Website Management between Mainland China and Taiwan

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题名:	Comparing Cultural Differences in Trading Website Management between Mainland China and Taiwan
作者:	邱文宏;Chiu, Wen-Hong;朱立聖;Chu, Li-Sheng;林佩冠;LIN, Pei-Kuan;紀慧如
贡献者:	經營管理學系
关键词:	"cross-cultural difference;trading website;trading community;Mainland China, Taiwan "
日期:	2012-07
上传时间:	2012-11-22 09:19:30 (UTC+0)
摘要:	"This paper is a comparative case study using Hofstede’s theory to explore cultural differences in trading website management between Mainland China and Taiwan. Taobao.com and Yahoo! Taiwan are the selected cases. This study collected 3,243 credit appraisals of the auctioneers whose sales ranked the first among eight fields of industry, respectively. To conclude, five propositions were formulated: In comparison with mainland China, Taiwan trading website communities have lower power distance and higher uncertainty avoidance. They tend to be individualism-oriented and long-term oriented. Of particular note, there are slightly differences in terms of masculinity vs. femininity. "
關聯:	The 9th Conference on Service Systems and Service Management (ICSSSM12) (IEEE)
显示于类别:	[經營管理學系 ] 會議論文

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