Interrelationships between Consumer Decision Making and Consumer Confidence for Domestic Fruit Group-buying in Taiwan

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Title:	Interrelationships between Consumer Decision Making and Consumer Confidence for Domestic Fruit Group-buying in Taiwan
Authors:	黃萬傳;Wan-Tran, Huang;林?垚;黃萬傳;Wan-Tran, Huang
Contributors:	經營管理學系
Date:	2011-01
Issue Date:	2012-11-22 09:18:55 (UTC+0)
Abstract:	During recent years, through the art of network socialization, transportation and sale circuits have been effectively kept on par with vigorous industrial development. This has triggered the association to indulge in what is commonly known as “Group-buying.” The purchase that the association indulges in is largely based upon consumer statistics and the gathering of relatives and friends, effectively increasing the quantity of purchase. The marketing strategy here calls for a mutual benefit, as a negotiation of price is established to the seller, reaching an agreement wherein both parties have reduced transaction costs. This paper focuses on consumer group-buying of domestic fruit. A research project was established, and a Taiwan-wide survey conducted in four different geographical districts. The survey emphasized consumerassociation purchase. It was found that decision making is based greatly upon “convenience”, “inexpensive US prices,” “trust in quality standards,” and finally, “consumption habits.” Other important factors of the purchase decision included the seller’s “reliability” and “kindness and compassion.” This extensive research thoroughly analyzes the reasons behind the decision making of a consumer upon purchasing the emerging circuit’s expense patterns and the demands made regarding the group. It also provides the group with reasons for the purchase of businesses that develop entrustment upon marketing strategies, especially towards the emerging circuit.
Relation:	The 4th International Conference of Thailand Econometric Society
Appears in Collections:	[Department of Business Administration] Proceedings

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