The Marketing Strategies for the Copper Product Company in Mongolia

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题名:	The Marketing Strategies for the Copper Product Company in Mongolia
作者:	Khulan, Tumur-Ochir
贡献者:	Department of Business Administration WAN-TRAN, HUANG
关键词:	Product Life Cycle (PLC);Mineral Resources Authority of Mongolia (MRAM);London Metal Exchange (LME);Cost-Volume-Profit (CVP)
日期:	2012
上传时间:	2012-11-18 09:57:14 (UTC+0)
出版者:	Asia University
摘要:	The purpose of this case study was to find out the case company`s powerful marketing strategies of giving long term directions staying profits. Quantitative research methodology was utilized by this study. Research data was gathered with past years in terms of basic financial data, such as balance and revenue statements and other related marketing information. Research analysis included Ratio Analysis, Cost-Volume-Profit Analysis, which were compared by Industry Norms and Key Business Ratios. Consequently, The Result of Ratios and Cost-Volume-Profit analysis were normal, positive and improved materially. Then, future prediction analysis is Market share, Markov Chain Analysis and Product Life Cycle. Case company should focus on executing marketing strategy of this products.
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