A study of the key success factors for Aboriginal Restaurants in Taiwan

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题名:	A study of the key success factors for Aboriginal Restaurants in Taiwan
作者:	Wang, Hsiao Liang
贡献者:	Department of Business Administration Rong-Ming, Wu;Shieh-Liang, Chen
关键词:	Aboriginal Restaurants;Entrepreneurial Motivation;Key Success Factors
日期:	2012
上传时间:	2012-11-18 08:56:21 (UTC+0)
出版者:	Asia University
摘要:	Cultural and creative in our country has slowly taken seriously by its Aboriginal cultural features creative, aboriginal culture in China has gradually been our country included in the tourism industry and international tourism is the main objective of this study this is to explore the aboriginal restaurantentrepreneurs, the key factors of entrepreneurial motivation and business success. Taken by the research methods for survey research method, the central region of the Aboriginal identity of the restaurant business industry and rich Aboriginal cultural features of the restaurant for the study, a total of 31 valid questionnaires were.The following results were found: the higher of the need for money as entrepreneurial motivation, the stronger the ingredients optionsand the marketing management. The higher of the need for self-control as entrepreneurial motivation, think highly of aboriginal culture. The higher of aboriginal restaurants entrepreneurs’ social status enhanced the aboriginal culture and food cultures. The higher of the spreading aboriginal culture as success factors, think highly of the ingredients optionsand.
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