ASIA unversity:Item 310904400/12629
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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/12629


    Title: A Study of Investors Ethical Investment Preference
    Authors: Shen, Cheng-Te
    Contributors: Department of Accounting and Information Systems
    Chiung-Yao Huang;Chiung-Yen Chen
    Keywords: Stock Market;Socially Responsible Investing;ethical investment;Cognitive Theory
    Date: 2012
    Issue Date: 2012-11-18 08:53:46 (UTC+0)
    Publisher: Asia University
    Abstract: Investors in the stock market can influence corporate social policy which decidedby the management through their investment decision. The objective of this research is to examine the relationship between perfectionism and high-quality conscious of decision-making style, expressive decision frame, the conscious of ethic and the preference of CSR investment decision by investor. The result of this study, based on both paper-questionnaire and web-questionnaire survey of individual investors in Taiwan, suggests that there is positively and significantly relationship between perfectionism and high-quality conscious of decision-making style and the preference of CSR investment decision. In addition, there is also positively and significantly relationship between expressive decision frame and the preference of CSR investment decision. However, the hypothesis of positive relationship between the conscious ofethic and the preference of CSR investment decision by investor is unsupported. At last, we discuss the implications in both theory and identify some practical implications of marketing strategies related to SRI funds. Besides, we also provide some tentative indications of future research.
    Appears in Collections:[Department of Accounting and Information Systems] Theses & dissertations

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