Integration of Mind Map, QFD and TRIZ to Festivals Internationalization─A Case of Dragon Boat Races

ASIA unversity > 管理學院 > 國際企業學系 > 博碩士論文 > Item 310904400/12624

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/12624

Title:	Integration of Mind Map, QFD and TRIZ to Festivals Internationalization─A Case of Dragon Boat Races
Authors:	Yang, Lu Ting
Contributors:	Department of International Business Lin, Shih-Yen;Lee, Wee-Keng
Keywords:	Festival;Dragon Boat Race;Mind Map;Quality Function Deployment, (QFD);Teoriya Resheniya Izobretatelskikh Zadatch, (TRIZ)
Date:	2012
Issue Date:	2012-11-18 08:51:19 (UTC+0)
Publisher:	Asia University
Abstract:	Abstract Tourism industry has served as an effective medium for creating enormous wealth in 21st century. According to World Tourism Organization (WTO), tourism has been one of a major sources of revenue for many countries, not only creating business opportunities derived from leisure and entertainment but also presenting humanistic implications, economic strength and infrastructure modernization level of one country through tourism exchange that greatly benefits the improvement of overall environment and increases cultural attainment of one country. Among many alluring festivals which can boost local economic development, Dragon Boat Festival is a major festival for the Chinese people. Especially dragon boat race is embodied in an intangible cultural heritage of dragon boat festival that attracts international tourists to come one after another out of admiration for visit and participation. In view of this fact, this research aims to delve into the discussion with athletes, coaches and experts as well as explore the application of mind map to collect customer voice in the context of reality dragon boat race festival. This study has introduced Quality Function Deployment (QFD) to obtain priority sequence of quality technology and transform Teorija Rezhenoja Izobretate Zadach (TRIZ), and has further applied service parameters to create TRIZ contradiction matrix. Six inventive principles are obtained to make ameliorative suggestions which are made available as reference for international competing units and athletes: allocation of “Venue Planning”, “International Venue Layout” and “Establishment of Rowing Education Center” in terms of management implication; design of “the Head of the Boat Installed with LED Light”, “Amelioration for Materials and Length of the Hull” and “Dragon Boat in Western Style Rowing” in terms of hull design implication.Keywords: Festival, Dragon Boat Race, Mind Map, Quality Function Deployment (QFD), Teoriya Resheniya Izobretatelskikh Zadatch (TRIZ)
Appears in Collections:	[國際企業學系] 博碩士論文

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