| Abstract: | In this study, using the modified Delphi method to obtain the views of experts and scholars to explore the key success factors of the HTC Own Branding & Manufacturing. In this study, through literature analysis, the fifteen which key success factors were: (1) a leading patent technology, (2) has a complete production line, (3) strict quality control, (4) strategic product layout, (5) lessons learned from the foundry experience, (6) excellent research and development, (7) cooperation with the upstream and downstream firms close, (8) through cross-industry alliances to develop into a global brand, (9) to seize the initiative, (10) long-term development of thinking, (11) persistent introduction of new products, (12) Blue Ocean strategy, (m) customer base from business people to the general public, (xiv) make good use of marketing strategies, (15) to enter the Chinese brand market. After questionnaire analysis through a modified Delphi method analysis, obtained eleven HTC to develop the most important key success factors, and their order of importance are as follows: (1) to obtain the leading patented technology, (2) the continued introduction of new products, (3) excellent research and development, (4) the use of marketing strategies, (5) strict quality control, (6) to seize the initiative, (7) Blue Ocean Strategy, (8) to enter the Chinese brand, (9) from the generation of work experience, lessons, (10) through cross-industry alliances to develop into a global brand (11) Strategic product layout. In this study, judged more than eleven factors to the development of its own brand of key success factors for the HTC, HTC, by virtue of the above eleven key success factors, and laid the foundation of its own brand Kingdom. Therefore, we hope that through the analysis of results of this study, other industries and enterprises in Taiwan to develop its own brand of reference and follow the example of the target, and to promote the development and transformation of other businesses and industries in Taiwan. |
