ASIA unversity:Item 310904400/12615
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21693633      Online Users : 625
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/12615


    Title: The Relationship Among Corporate Social Responsiblitiy,Service Quality, Corporate Image and Purchase Intentions
    Authors: Huang, Pei-Chen
    Contributors: Department of International Business
    Chun-Chen Huang
    Keywords: Corporate Social Responsiblitiy;Service Quality;Corporate Image;Purchase Intentions
    Date: 2012
    Issue Date: 2012-11-18 08:51:13 (UTC+0)
    Publisher: Asia University
    Abstract: With consumers of Uni-President chain stores as subjects, the present study investigates the differences and relationship among corporate social responsibility, service quality, corporate image and purchase intentions, and with corporate image as an intervening variable, analyzes the influences of corporate social responsibility and service quality on purchase intentions to provide advices for chain stores’ business strategies. This study has conducted a questionnaire survey using the consumers in the northern, central and southern areas of Taiwan as subjects. Statistical analyses for this study have been conducted using the package software, SPSS12.0. The results of this study are summarized as follows:1.Corporate social responsibility has positive influences on service quality.2.Corporate social responsibility has positive influences on corporate image.3.Corporate social responsibility has positive influences on purchase intentions.4.Service quality has positive influences on corporate image.5.Service quality has positive influences on purchase intentions.6.Corporate image has positive influences on purchase intentions.7.Corporate image has a mediating effect that mediates the relationship between corporate social responsibility and purchase intentions.8.Corporate image has a mediating effect that mediates the relationship between service quality and purchase intentions.
    Appears in Collections:[Department of International Business] Theses & dissertations

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML417View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback