羽球休閒運動消費者行為之探討

ASIA unversity > 管理學院 > 經營管理學系 > 博碩士論文 > Item 310904400/117092

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/117092

Title:	羽球休閒運動消費者行為之探討
Other Titles:	The Exploration of Consumer Behavior in Badminton Leisure Sports
Authors:	陳國榮 CHEN, KUO-JUNG
Contributors:	張庭彰 CHANG, TIN-CHANG 經營管理學系碩士在職專班
Keywords:	傷害處理;運動傷害;羽球運動 Injury Management;Sports Injury;Badminton
Date:	2023
Issue Date:	2023-11-22 02:07:51 (UTC+0)
Abstract:	本研究旨在針對曾有羽球運動接觸經驗的參與者，進行一深入的運動傷害調查研究。本研究的目的是探究羽球運動參與者對於運動傷害預防及處理的相關認知現況，並深入分析不同背景變數（如性別、年齡、球齡、運動傷害經驗、日常訓練狀況、運動傷害當下情況、運動傷害後的後續處置、熱身及整理運動等因素）在羽球運動傷害預防及處理認知上的差異情形。本研究共回收327份問卷，經過嚴謹的篩選與審查，有效問卷數量為300份。依據收集的數據，本研究採用描述性統計、敘述統計分析、信度分析、因素分析、T檢定以及交叉分析等統計方法，並透過可靠性統計量及項目整體統計量進行資料處理。經過資料分析，本研究得出以下結論：受訪者大部分(76.6%)都曾受過不同程度的運動傷害；主要受傷部位為腳踝(37.5%)、膝蓋(33.9%)；受傷時機為從事休閒娛樂時；受傷類型以肌肉拉傷占多數(68.1%)；同一部位曾經受過傷2次以上占多數(35.2%)；發生運動傷害的原因主要為姿勢不良(40.3%)與熱身不足(39.0%)；根據回收樣本進行統計，此運動傷害對往後生活造成影響者占多數(68.6%)，其中因運動傷害造成現在不能激烈運動比例最高(48.8%)。總的來說，本研究提供了對羽球運動參與者在運動傷害預防與處理認知上的深入了解，並揭示了不同背景變數在此認知上的差異。 The objective of this study is to conduct an in-depth investigation of sports injuries among participants who have had previous exposure to badminton. The aim is to explore the current understanding of injury prevention and management among these participants, and to analyze in detail the differences in understanding related to different background variables, such as gender, age, years of playing badminton, experiences with sports injuries, daily training conditions, situation at the time of injury, subsequent management post-injury, warm-up and cool-down exercises, and other factors.A total of 327 questionnaires were collected for this study. After rigorous screening and review, the number of valid questionnaires was 300. Based on the collected data, this study employed various statistical methods, including descriptive statistics, narrative statistical analysis, reliability analysis, factor analysis, t-tests, and cross-analysis. Data were processed using reliability statistics and overall item statistics.After data analysis, this study reaches the following conclusions: the majority of respondents (76.6%) have suffered varying degrees of sports injuries; the main injured areas are the ankle (37.5%) and knee (33.9%); injuries mostly occur during leisure activities; the majority of injuries are muscle strains (68.1%); there's a high incidence of injuries occurring more than twice in the same area (35.2%); the main causes of sports injuries are poor posture (40.3%) and insufficient warm-up (39.0%). According to the collected sample statistics, the majority (68.6%) reported that these sports injuries have had an impact on their subsequent lives, with the highest proportion (48.8%) indicating that they can no longer engage in intense sports due to sports injuries.Overall, this study provides an in-depth understanding of badminton participants' knowledge of sports injury prevention and management and reveals differences in this understanding based on different background variables.
Appears in Collections:	[經營管理學系 ] 博碩士論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	6	View/Open

Loading...