從南韓振興文化策略探討韓流風潮產生的經濟價值

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Title:	從南韓振興文化策略探討韓流風潮產生的經濟價值
Other Titles:	Explore the Economic Value of the Hallyu Wave through South Korea's Cultural Revitalization Strategies
Authors:	徐楙瑜 HSU, MAO-YU
Contributors:	王國雄 WANG, KUO-HSIUNG 經營管理學系碩士在職專班
Keywords:	韓流;振興文化策略;台流 Hallyu;Cultural Revitalization Strategy;Taiwan Wave
Date:	2023
Issue Date:	2023-11-22 02:07:21 (UTC+0)
Abstract:	摘要韓流歷經二十幾年的發展與茁壯，成功衝出亞洲，襲捲全球市場，儼然成為僅次於美國的第二大文化大國，並為南韓創造了驚人的經濟收益及工作機會。本研究首先列舉南韓政府從1994年開始，由總統金泳三推動並確立的一系列振興文化策略，並和當初一度與韓流分庭抗禮的「台流」做為比較，說明南韓政府的振興文化策略對韓流的形成具有多大的幫助。同時並分析在21世紀初期同樣襲捲亞洲市場的「韓流」與「台流」為何最後走向全然不同的方向。接著，本研究繼續從實際參與過「台流」的資深台灣編劇所遭遇的實務面探討「台流」沒落的主因，並進一步探討台灣是否有機會複製韓流模式，成功再創新一波的「台流」。最後以PEST分析法，歸納出南韓政策對韓流的形成的重大幫助及其無法複製的成功模式。韓流的巨大成功讓南韓的文化內容產業出口值超過家電、蓄電池和電動汽車等南韓主要產品的出口，成為韓國最具有代表性的出口項目，更創造了所謂的「4倍效應」，讓文化內容產業每出口100美金，便能達到412美元的效應。韓流成功的背後或許仍有一些盤根錯節的複雜問題尚待解決，但在如今大通膨時代，文化內容產業仍是最具競爭力的「商品」。 ABSTRACTAfter more than 20 years of development and growth, the Hallyu has successfully swept the global market and become the second-largest cultural power after the United States, creating remarkable economic benefits and job opportunities for South Korea. This article first lists a series of cultural revitalization strategies established by the South Korean government, promoted by President Kim Young-sam since 1994, and compares them to the once competitive "Taiwan Wave" to explain how helpful these strategies were in forming the Hallyu. At the same time, it analyzes why the " Hallyu" and the "Taiwan Wave," which both swept the Asian market in the early 21st century, eventually took completely different paths.Continuing on, this article further explores the practical reasons for the decline of the "Taiwan Wave" from the perspective of senior Taiwanese screenwriters who were involved in it, and discusses whether Taiwan has the opportunity to replicate the Hallyu model and create a new wave of "Taiwan Wave" success. In the end, using PEST analysis, the article summarizes the significant assistance provided by South Korean policies in the formation of the Hallyu and its successful model that cannot be replicated.The enormous success of the Hallyu has made the export value of South Korea's cultural content industry exceed that of major products such as electronics, batteries, and electric cars, making it the most representative export item in South Korea. It has also created the so-called "4x effect," which means every $100 of cultural content industry export can generate an effect of $412. Behind the success of the Hallyu, there may still be some complicated issues that need to be solved, but in today's era of inflation, the cultural content industry is still the most competitive "commodity."
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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