探討錢櫃KTV服務品質與消費者價值對再訪意圖之影響：以期望確定理論為基礎

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题名:	探討錢櫃KTV服務品質與消費者價值對再訪意圖之影響：以期望確定理論為基礎
其它题名:	Exploring the Influence of Service Quality and Consumer Value on Revisiting Intentions in Money Safe KTV: Based on the Expectancy-Confirmation Theory
作者:	施定遠 SHIH, TING-YUAN
贡献者:	莊淑惠 CHUANG, SHU-HUI 經營管理學系碩士在職專班
关键词:	消費者滿意度;價值理論;確認程度;服務品質;消費者再訪意圖 consumer revisiting intentions;customer satisfaction;value theory;level of confirmation;Service quality
日期:	2023
上传时间:	2023-11-22 02:07:05 (UTC+0)
摘要:	在面對資訊快速流通、經濟發達且繁忙的生活，對人們形成巨大且無形的壓力，因此，下班下課後的休閒生活與樂趣是現代人相當看重的一部分。此外，人與人之間的交流和感情的凝聚也是相當重要的，而KTV同時能夠滿足凝聚人們一同交流情感與釋放壓力的場域。本研究主要目的是探討KTV服務品質與消費者價值對再訪意圖之影響，透過國內外相關文獻與研究分析。本研究採問卷調查法，以消費者為研究對象，共收集125份有效問卷。資料分析結果顯示，服務品質與價值理論對消費者再訪意圖有正向之影響。研究也發現服務品質與價值理論對確認程度的影響，並透過消費者滿意度，對消費者再訪意圖有正向之影響。最後依據實證結果提供本研究結果發現與實務意函，並建議未來研究之方向。 In the face of rapid information dissemination, economic development, and busy lifestyles, people experience significant and intangible pressures. As a result, leisure activities and enjoyment after work or school are highly valued by modern individuals. Additionally, interpersonal communication and emotional bonding are also crucial. KTV establishments provide a venue where people can gather, communicate emotions, and release stress. The main objective of this study is to explore the influence of service quality and consumer value on revisiting intentions in KTV establishments, based on relevant literature and research analysis from both domestic and international sources. The research employed a questionnaire survey method with consumers as the research subjects, and a total of 125 valid questionnaires were collected. The data analysis results indicate that service quality and value theory have a positive impact on consumers' revisiting intentions. The study also found the influence of service quality and value theory on the level of confirmation and its positive effect on consumers' revisiting intentions through customer satisfaction. Finally, based on the empirical results, the study provides findings and practical implications and suggests directions for future research
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