| Abstract: | 本研究探討中油智慧綠能服務對企業競爭力的影響。隨著全球綠能產業興起，永續轉型已成為全球重要議題，臺灣政府亦公告永續轉型的路徑與策略，其中「能源轉型」是核心目標之一。中油作為臺灣能源供應的重要供應者之一，具有重大責任。本研究以問卷調查法針對中油智慧綠能服務進行研究，探討其對企業競爭力的影響。研究結果顯示，中油智慧綠能服務在產品品質、技術、創新方面均對企業競爭力有正向影響。本研究以動態能力理論為基礎，假設檢定中油轉型策略：優油、加油站轉型、減碳、潔能、發展氫能產業鏈對產業競爭力之影響，並探討氣候風險管理對中油智慧綠能服務及產業競爭力之影響。本研究強調中油智慧綠能服務對企業競爭力的重要性，以及動態能力理論在企業競爭優勢上的應用，並提供有價值的參考，希望協助企業有效解決永續轉型議題。本研究旨在探討中油智慧綠能服務對於其產業競爭力之影響。以石油作為燃料的交通系統約佔全球23％溫室氣體排放量，因此永續轉型已成為全球重要的議題。臺灣政府在2023年1月公告永續轉型的路徑與策略，其中「能源轉型」是其核心目標之一。而「運輸」是永續轉型的重要一環，預計於2040年市面不再販售以石油為燃料的交通載具。中油作為臺灣能源的重要供給者之一，肩負著「能源轉型」的重大責任。因此，本研究將以中油智慧綠能服務為焦點，提出其對產業競爭力之影響。
This study explores the impact of CPC’s Smart Green Energy Services on corporate competitiveness. With the rise of the global green energy industry, sustainability transformation has become a global priority and the Taiwan government has announced a path and strategy for sustainability transformation, with "energy transformation" being a key goal. As one of Taiwan's major energy suppliers, CPC has a significant responsibility. This study used a questionnaire survey to investigate the impact of CPC's Smart Green Energy Services on corporate competitiveness. The results showed that CPC's Smart Green Energy Services had a positive impact on corporate competitiveness in terms of product quality, technology, and innovation. Based on dynamic capability theory, this study hypothetically examines CPC's transformation strategy: premium gasoline, gas station transformation, carbon reduction, clean energy, and the development of the hydrogen energy industry on industrial competitiveness, and explores the impact of climate risk management on CPC's Smart Green Energy Services and industrial competitiveness. This study emphasizes the importance of CPC's Smart Green Energy Services on corporate competitiveness, as well as the application of dynamic capability theory on corporate competitive advantage, and provides valuable insights to assist companies in effectively solving sustainability transformation issues. The purpose of this study is to investigate the impact of CPC's Smart Green Energy Services on its industrial competitiveness. The transportation system, which uses petroleum as fuel, accounts for about 23% of the world's greenhouse gas emissions, making the sustainability transformation a global imperative. The Taiwan government announced a path and strategy for sustainability transformation in January 2023, with "energy transformation" being one of its key goals. "Transportation" is an important part of sustainability transformation, and it is expected that petroleum-fueled vehicles will no longer be sold in the market by 2040. As one of Taiwan's major energy suppliers, CPC has a significant responsibility for energy transformation. Therefore, this study focuses on CPC's Smart Green Energy Services and examines its impact on industrial competitiveness. |
