消費者對住宅用火災警報器之認知與態度對購買意願之影響

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題名:	消費者對住宅用火災警報器之認知與態度對購買意願之影響
其他題名:	Consumer Cognition of and Attitude toward Household Fire Alarms and Their Effect on Purchase Intention
作者:	林忠慶 LIN, ZHONG-QING
貢獻者:	呂佳茹 LU, CHIA-JU 經營管理學系碩士在職專班
關鍵詞:	態度;認知;住宅用火災警報器;購買意願 Attitude;Cognition;Household Fire Alarm;Purchase Intention
日期:	2023
上傳時間:	2023-11-22 02:05:40 (UTC+0)
摘要:	本研究主要目的是探討消費者對住警器的認知與消費者住警器的態度，是否會影響消費者對住警器的購買意願，研究以發放問卷方式來做資料蒐集，並應用spss軟體來做信度分析、成對樣本T檢定(independent sample t test)、單因子變異數分析(one-way ANOVA)等方式來做問卷分析，希望釐清兩項假說，經分析後獲得以下結論:(一) 消費者對住宅用火災警報器之認知對住宅用火災警報器之態度具有正向影響。(二) 消費者對住宅用火災警報器之態度對住宅用火災警報器之購買意願具有正向影響。最後，本研究針對研究成果，提出對提升消費者住警器認知及態度的建議，期望能藉此增加消費者購買意願，提高民眾生存率，降低火災憾事發生，並以此作為有關單位政策之參考。 This study mainly explored whether consumers’ cognition of and attitude toward household fire alarms affect their intention to purchase such devises. A questionnaire survey was distributed to collect data, and SPSS was used to perform a reliability analysis, independent sample t-test, and one-way analysis of variance. Two hypotheses were validated to draw the following conclusions:(1) Consumers’ cognition of household fire alarms positively affects their attitude toward such devices.(2) Consumers’ attitude toward household fire alarms positively affects their intention to purchase such devices. According to the study results, suggestions that could improve consumers’ cognition of and attitude toward household fire alarms were provided, thereby improving their survival rates in fire disasters and reducing the occurrence of fire-related incidents. The study results may serve as a reference for relevant authorities when making related policy decisions.
顯示於類別:	[經營管理學系 ] 博碩士論文

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