廣告音樂是商業廣告中不可或缺的音樂元素。近年來受到越來越多人關注，並進行相關研究。本研究旨在探討廣告音樂結合休閒生活於音樂欣賞課程教學對學生學習表現和音樂休閒活動之影響。本研究採行動研究法，以研究者任教之學校，國中二年某班27位學生為研究對象，進行為期九週的課程教學。透過教學觀察、學生回饋、音樂學習單、問卷調查等方式進行資料蒐集，以瞭解學生對課程內容、教學方法的感受度和學習成果。本研究之結論如下:一、休閒教育能提升國中生對休閒生活的重視。二、應用廣告音樂教學策略於國中音樂欣賞，學生學習興趣普遍提升。三、廣告音樂結合休閒生活於音樂欣賞課程能拓展音樂休閒廣度。四、應用廣告音樂於音樂欣賞教學能提升教師專業成長。 Advertising music has attracted more and more attention in recent years. The research aims to explore the influence of advertising music combined with leisure life in music appreciation course teaching on students' learning performance and music leisure activities. Twenty-seven junior high school students received a nine-week course teaching, and collected data through teaching observation, student feedback, questionnaire surveys and interviews. The conclusions of this study are as follows:1.Leisure education can enhance junior high school students' emphasis on leisure life.2.Applying advertising music teaching strategies to middle school music appreciation, students' interest in learning has generally increased.3.Combining advertising music with leisure life in music appreciation courses can expand the breadth of music leisure.4.The application of advertising music in music appreciation teaching can enhance the professional growth of teachers.
