台中中央公園為近年來最受歡迎的公園，許多遊客將中央公園列為定點或主題式旅遊景點。公園以智慧、低碳、創新三大主軸進行規劃，是一座充滿智慧化、生態、都市防災及環境教育的多功能公園。因中央公園處處藏有巧思，自開幕起，管理單位即提供解說服務，透過解說服務讓民眾知道設計原意，同時介紹園區自然人文生態環境及結合科技的智慧化設施。本研究抽樣期間為112年1月至3月，共發放373份問卷，其中無效問卷計有4份，有效問卷計有369份。問卷整理分析後利用重要-表現程度分析方法來探討中央公園現有解說服務品質，希望透過問卷分析的結果了解遊客需求與管理單位實際服務品質的差異，進而提供管理單位經營管理策略改善方向。經研究分析後，中央公園在構面解說技巧中有優先改善的項目，專業知識、服務態度等構面則無優先改善的項目，惟在三個構面皆有次要改善項目，可知受訪遊客在解說服務品質方面有很大的期待，在解說服務品質的建構過程，仍有改善及成長空間，因此針對優先改善的項目，本研究建議管理單位可透過定期教育訓練與定期考核做改善。 Taichung Central Park (TCP) has been a highly popular park in Taiwan in recent years. Numerous visitors consider TCP a must-visit destination in Taichung. The park has been focusing on the development of themes including intelligence, low-carbon features, and innovation, in order to make TCP a multifunctional space that integrates smart technology, ecology, prevention of urban issues, as well as environmental education. TCP management also provides guided tour services to educate the public about the park's original design concepts and introduce its natural, cultural, and technological features. This study conducted a questionnaire survey from January to March 112 (2023), distributing 373 questionnaires and obtaining 369 valid responses. Using the Importance-Performance Analysis (IPA) method, the study examined the current guided tour services quality in TCP, aiming to identify gaps between visitor expectations and the actual service quality provided by TCP. The findings of this study provide insights for improving management strategies. The analysis revealed priority areas for improvement in guided tour techniques, while professional knowledge and service-provision attitude did not require immediate attention. However, minor improvement areas were found across all three dimensions, indicating high visitor expectations for guided tour service quality. Therefore, this study suggests that the park management team implement regular educational training programs and periodic assessments in order to address the identified priority areas and maintain continuous improvement for offering excellent service quality.
