活化香客大樓以促進宗教文化觀光--以北港武德宮三學舍為例

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Title:	活化香客大樓以促進宗教文化觀光--以北港武德宮三學舍為例
Other Titles:	Activating the Pilgrim Building to Promote Religious and Cultural Sightseeing--TakingTri-academy of the Beigang Wude Temple as an Example.
Authors:	孫銘宏 SUN, MING-HUNG
Contributors:	張祐誠 CHANG, YU-CHENG 休閒與遊憩管理學系碩士在職專班
Keywords:	香客大樓;宗教文化觀光;活化廟宇資產 The Pilgrim Building;Religious and Cultural Sightseeing;Activating Temple Asset
Date:	2023
Issue Date:	2023-11-22 01:58:22 (UTC+0)
Abstract:	近年世界各國皆將觀光產業列為國家重要的發展政策，臺灣於西元2030年臺灣觀光政策白皮書中亦提出了觀光立國的願景，顯示觀光產業對國家及人民的重要性。臺灣自從實施週休二日以來，國人之休閒意識抬頭，目前觀光已經成為國人日常生活的不可或缺的一部分。而以在地文化體驗為主的觀光產業，則為世界觀光市場上的主流，亦是最可能達成永續觀光的產業。對於臺灣而言，宗教文化觀光屬於在地文化觀光之重點項目之一，民間傳統信仰文化可謂臺灣的歷史文化縮影，而住宿香客大樓則可讓遊客更深度、直接去體驗在地的民間傳統信仰文化。本研究以北港武德宮三學舍為例，進行個案研究，透過文獻探討、田野調查及參與式觀察等方法，發現三學舍藉由宗教文化創意之設計，來活化廟宇資產香客大樓所帶來的宗教文化觀光效益，顯示活化香客大樓不僅是住宿空間之改造，更是作為深耕當地宗教文化、帶動地方觀光產業及行銷臺灣的重要平台，能活化地方經濟產業，並帶動地方創生，藉此逐步實現我國觀光立國及永續觀光發展之願景。 In recent years, countries around the world have listed the tourism industry as an important national development policy. Taiwan also put forward the vision of building a country through tourism in the 2030 Taiwan Tourism Policy White Paper, which shows the importance of the tourism industry to the country and its people. Since the implementation of the two-day weekly holiday in Taiwan, people's awareness of leisure has risen. Currently, sightseeing has become an indispensable part of people's daily life. The tourism industry, which focuses on local cultural experience, is the mainstream in the world tourism market, and it is also the industry most likely to achieve sustainable tourism. For Taiwan, religious and cultural sightseeing is one of the key items of local cultural tourism. Traditional folk belief culture can be regarded as the epitome of Taiwan's history and culture, and the accommodation in the pilgrim building allows tourists to experience the local traditional folk beliefs more deeply and directly. This study takes Tri-academy of the Beigang Wude Temple as an example to conduct a case study. Through literature review, field investigation and participatory observation, it is found that Tri-academy revitalizes the temple asset of pilgrim building through the design of religious cultural creativity. The benefits of religious and cultural tourism in the near future show that the revitalization of pilgrim building is not only a transformation of accommodation space, but also serves as an important platform for deepening local religious culture, promoting local tourism industry and marketing in Taiwan. It can revitalize local economic industries and promote local creation. This will gradually realize the vision of my country's tourism-based nation and sustainable tourism development.
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