受到全臺灣少子化的影響，家庭組織結構改變，家長們皆視每個孩子為珍寶，將更多財力及心力放在孩子們的身上，也因此近年來親子財的消費比例大幅增加，故專門針對親子消費的各項服務及產品也日益漸增，親子共同消費的主要場所以親子餐廳比例佔大多數。本研究選擇了在臺中各地區少數結合親子餐廳與旅館服務的臺中市S親子餐旅館作為研究對象，針對其創業理念及各項服務特色，對前往消費的顧客之吸引力做研究。本研究以質性為主要研究方法，研究者多次至S親子餐旅館消費及體驗，並仔細觀察各項服務實況，更針對S親子餐旅館業者的經營理念及服務特色設計問題，深度訪談總經理兼旅館部主管和餐飲部主管。最後根據研究結果對S親子餐旅館的餐廳及旅館兩個部分提出建議，供經營者及其他親子餐廳業者作為日後改善之參考。 Due to the impact of few fertility rate in Taiwan, and the structure of family organizations has changed. More parents see their children as a precious treaure and invest more financial and emotional resources to them. As a result, the proportion of consumption on parent-child activities has increased significantly in recent years, and various services and products specifically for parent-child consumption have increased as well. Parent-child restaurants are the most common places for parent-child activities. This study selected the S Kid-Friendly Hotel-Restaurant in various areas of Taichung City that combines parent-child restaurants and hotel services as the research object. It studied the attractiveness of consumers who visited S Kid-Friendly Hotel-Restaurant based on its entrepreneurial concept and service characteristics. This research used a qualitative research method. The researchers visited and experienced the S Kid-Friendly Hotel-Restaurant many times, observed the actual service conditions, and designed questions targeting the business concept and service characteristics of the S Kid-Friendly Hotel-Restaurant, conducting in-depth interviews with the president and manager of the hotel department and the food and beverage department. Finally, based on the research results, suggestions for the restaurant and accommodation aspects of S Kid-Friendly Hotel-Restaurant were proposed for the operator and other industry practitioners as a reference for future operations.
