日本慶典活動自助旅行參與者心流體驗與旅遊知覺風險之探索研究

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Title:	日本慶典活動自助旅行參與者心流體驗與旅遊知覺風險之探索研究
Other Titles:	An Exploratory Study on the Flow Experience and Tourism Perceived Risk of Self-help Travel Participants in Japanese Celebration Activities
Authors:	吳政遠 WU, CHENG-YUAN
Contributors:	張嵐蘭 CHANG,LAN-LAN 休閒與遊憩管理學系碩士在職專班
Keywords:	日本慶典活動;心流體驗;旅遊知覺風險;自助旅行者 Japanese Festival;Flow Experience;Travel Perceived Risk;Independent Travelers
Date:	2023
Issue Date:	2023-11-22 01:57:59 (UTC+0)
Abstract:	本研究旨在探索日本慶典活動自助旅行參與者的心流體驗與旅遊知覺風險之間的關係。研究目的在於了解參與者為何選擇參與日本慶典活動的自助旅行，以及他們對於活動中所期待獲得的體驗。同時，本研究也旨在比較疫情前後參與者的心流體驗程度和旅遊知覺風險差異。研究採用深度訪談的方法，以滾雪球方式推薦訪談對象共五位，在疫情前後時間有前往日本自助旅行參與慶典活動。訪談中涵蓋了個人背景因素和參與動機、心流體驗程度、旅遊知覺風險等相關問題。研究結果顯示，參與者選擇參與日本慶典活動的自助旅行主要受到特定慶典活動或主題的吸引，並期待從活動中獲得獨特的文化體驗和情感連結。在心流體驗方面，參與者普遍表現出清楚的目標設定、明確的回饋、專注於目前的任務以及時間感的扭曲等特徵。然而，疫情後，參與者對於旅遊知覺風險的關注程度增加，包括財務風險、實體風險、心理風險、時間風險和功能風險等。綜合分析結果，本研究得出結論：日本慶典活動自助旅行參與者的心流體驗與旅遊知覺風險存在一定的關聯性。疫情對參與者的心流體驗和旅遊知覺風險產生了影響，旅客需在疫情控制的前提下，考慮相應的防疫措施和旅遊限制，以保護個人的健康與安全。 This study aimed to explore the relationship between the flow experience and perceived risk of tourism in Japanese festival self-guided travel participants. The purpose of the study was to understand why participants chose to participate in a self-guided tour of a Japanese festival and what they expected from the event. At the same time, this study also aimed to compare the degree of flow experience and the perceived risk of travel among participants before and after the epidemic.The research adopted the method of in-depth interviews, interviewing some research subjects who participated in the self-help travel of Japanese festival activities. Questions related to personal background factors and motivations for participation, degree of flow experience, and perceived risk of travel were covered in the interviews.The results of the study showed that the participants who chose to participate in the self-guided travel of Japanese festivals were mainly attracted by specific festival activities or themes and expected to obtain unique cultural experiences and emotional connections from the activities. In terms of flow experience, participants generally showed characteristics such as clear goal setting, clear feedback, focus on the current task, and distortion of time perception. However, after the epidemic, participants paid more attention to the perceived risk of tourism, including financial risk, physical risk, psychological risk, time risk, and functional risk.Conclusion: There was a certain correlation between the flow experience and the perceived risk of tourism among the self-help travel participants of Japanese festivals. The epidemic has affected the participants' flow experience and perceived risk of travel. Passengers should consider corresponding epidemic prevention measures and travel restrictions under the premise of epidemic control to protect personal health and safety.
Appears in Collections:	[休閒與遊憩管理學系] 博碩士論文

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