目前,不斷增長的 VR 技術使用市場使用化身訪問虛擬現實社交網絡 Horizon(M. Z. Facebook,2021;Shorman,2022)。 用戶的文化表徵在社交虛擬世界中的自我表徵中具有重要意義,因此了解文化挪用和化身創建的差異是優化該技術在社交環境中使用的重要特徵。 為了確定虛擬形象的選擇是否有不同的特徵,該研究比較了哥倫比亞人和台灣人這兩個群體,評估與元宇宙的關係、虛擬形象的行為模式和虛擬形象的創造,評估是否存在顯著差異 兩組之間對上述情況的看法。結果發現,拉丁美洲的參與者更喜歡創建旨在反映他們在元宇宙中真實自我的化身,而亞洲創建的化身旨在設計一種可以反映他們的思維、感受和精神狀態,而不是他們真實的體格的設計, 通過評估本研究中指定的不同項目得出的結果。 Currently, the growing market for the use of VR technologies uses avatars to access a virtual reality social network, Horizon (M. Z. Facebook, 2021; Shorman, 2022). The cultural representation of the users is gaining an important meaning in the representation of the self in social virtual worlds, so understanding the differences in cultural appropriation and the creation of avatars is an important characteristic to optimize the use of this technology in social environments. In order to identify if there are different features in the selection of avatars, the study compares two groups, Colombians and Taiwanese, evaluating the Relation to the metaverse, the Behavioral patterns of avatar and the Avatar Creation, evaluating if there are significant differences in the perception of the above between both groups.It is found that LATAM participants prefer to create avatars that aim at reflecting their own real self in the metaverse while Asia create avatars that aim at a design where they can reflect their thinking, feelings, and state of mind, but not their real physique, findings through the evaluation of different items that are specified in this study.