探討AI世代加密生成藝術創作機制之研究

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Title:	探討AI世代加密生成藝術創作機制之研究
Other Titles:	A Study on the Mechanisms of Creating Crypto-Generated Art in the Generation of AI
Authors:	洪瑀珮 HUNG, YU-PEI
Contributors:	陳瓊蕙 CHEN, CHIUNG-HUI 視覺傳達設計學系
Keywords:	過渡設計;人工智慧;加密藝術;生成藝術;紮根理論 transition design;artificial intelligence;cryptographic art;generative art;grounded theory
Date:	2023
Issue Date:	2023-11-22 01:33:19 (UTC+0)
Abstract:	隨著人工智慧和區塊鏈等新興科技的快速發展，生成藝術和加密藝術已成為藝術創作領域的熱門話題。全球知名刊物《經濟學人》以AI生成圖像作為雜誌封面，並探討了人工智慧領域的突破性新技術。這表明生成藝術和加密藝術正在逐漸改變藝術市場的格局。因此，本研究旨在探討「AI世代加密生成藝術創作之機制」，運用紮根理論和半結構式訪談等研究方法，深入探討這些新興藝術形式對藝術創作和市場的影響，並分析其發展趨勢和挑戰。具體研究目的包括：（1）探討加密藝術和生成藝術對藝術創作發展的影響。（2）分析生成藝術影像呈現能力及協作可能。（3）提出AI世代下加密生成藝術創作機制。本研究採用四個階段進行：第一階段對區塊鏈、加密藝術、生成藝術內容進行分析和比較，以界定初步範疇理論；第二階段了解紮根理論建構流程；第三階段實測提示碼工程之生成藝術平臺，包括DALL-E 2、Midjourney、Stable Diffusion與NOVEL AI，了解平臺的影像呈現能力及協作性。同時以半結構式訪談國內設計技術領域及藝術產業管理專家，了解專家對加密藝術及生成藝術之想法與觀察。第四階段使用紮根理論對兩位專家的論述進行譯碼分析，建立典範模型，再輔以第一階段之理論從中彙整共同脈絡。研究結果顯示生成藝術和加密藝術產業正在改變藝術創作和藝術市場，但AI生成技術仍存在限制，例如缺乏創作者的個人風格和感性溫度感，以及生成過程難以控制。加密藝術產業和NFT技術的出現為藝術界帶來了重大變革，從展示平臺到藝術價值的民主化，從藝術作品的多載體可能到藝術創作者和收藏者的互動性提升，都為藝術創作和藝術消費帶來了新的可能性。透過智能合約和版權登記證明的保障，加密藝術和NFT的價值得到了更好的體現和保護。最終，本研究提出了AI世代下加密生成藝術之創作機制，提供給傳統藝術創作者過渡到AI生成藝術創作之參考。 With the rapid development of emerging technologies such as artificial intelligence and blockchain, generative art and crypto art have become hot topics in the field of art creation. The globally renowned publication The Economist used AI-generated images as a magazine cover and explored breakthrough new technologies in the field of artificial intelligence. This indicates that generative art and crypto art are gradually changing the pattern of the art market. Therefore, this study aims to explore the mechanisms of crypto-generated art in the generation of AI by using grounded theory and semi-structured interviews and other research methods to deeply explore the impact of these emerging art forms on art creation and the market, and analyze their development trends and challenges. The specific research objectives include: (1) exploring the impact of crypto art and generative art on art creation development, (2) analyzing the image presentation ability and collaboration potential of generative art, (3) proposing the mechanism for the creation of crypto-generated art in the AI generation.This study is conducted in four stages: the first stage analyzes and compares blockchain, crypto art, and generative art content to define the preliminary theoretical scope; the second stage understands the grounded theory construction process; the third stage tests the generative art platforms of DALL-E 2, Midjourney, Stable Diffusion, and NOVEL AI, to understand the image presentation ability and collaboration potential of the platforms. At the same time, semi-structured interviews were conducted with domestic design technology and art industry management experts to understand their thoughts and observations on crypto art and generative art. In the fourth stage, grounded theory was used to translate the theories of the two experts into a paradigm model. This model was then supplemented with the theories from the first stage in order to compile the common threads from both sources.The results show that the crypto art and generative art industries are changing art creation and the art market, but AI generation technology still has limitations, such as a lack of the creator's personal style and emotional warmth, and difficulty controlling the generation process. The emergence of the crypto art industry and NFT technology has brought significant changes to the art world, from the democratization of display platforms to the democratization of art value, from the possibility of multiple carriers of artworks to the increased interactivity between art creators and collectors, which has brought new possibilities for art creation and art consumption. Through the protection of smart contracts and copyright registration certificates, the value of crypto art and NFT has been better reflected and protected. Finally, this study proposes a mechanism for the creation of crypto-generated art in the AI generation, providing a reference for traditional art creators to transition to AI-generated art creation.
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