COVID-19疫情期間的色彩喜好與情感變化之影響

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题名:	COVID-19疫情期間的色彩喜好與情感變化之影響
其它题名:	The impact of color preference and emotional changes during the COVID-19 pandemic
作者:	林長毅 LING, CHANG-YI
贡献者:	黃茂嘉;王靜儀 HUANG, MAO-CHIA;WANG, CHING-YI 視覺傳達設計學系
关键词:	色彩情緒;色彩喜好;新冠肺炎;色彩 Color preference;COVID-19;Color;Color emotions
日期:	2023
上传时间:	2023-11-22 01:32:47 (UTC+0)
摘要:	自從2019年底新冠病毒爆發以來，對全球社會帶來巨大的影響，改變人們的生活方式和心理狀態。本研究採用問卷調查COVID-19本研究旨在探究疫情對人們色彩喜好和情感反應的影響，以解疫情對人們心理和情感狀態的影響。受試者為介於18至30歲的年輕人。並根據他們受疫情影響的深淺程度(如個性、家庭、朋友、工作/學業、人際關係及消費層面)，分成兩組，以比較他們在疫情前後在個人對顏色的喜好、色彩感知，及情緒表達方面之間的差異。其研究結果有四項發現，包括：(1)受試者對冷色調的喜好有所增加，對暖色調的喜好有所減少。受試者更傾向於藍色和綠色等冷色調，並表現出更積極的情感反應。(2)個人的消費面受疫情影響最劇; (3)疫情降低人們對暖色調的喜好度; (4)疫情引發強烈的負面又矛盾的情緒。本研究結論疫情確實造成人們對色彩觀念的改變，亦間接影響日常生活的選擇。其結果可以提供色彩應用於實際生活中，以提高人們的生活質量和健康水平。 Since the outbreak of the new crown virus at the end of 2019, it has had a huge impact on the global society, changing people's lifestyles and psychological states. This study uses questionnaires to investigate COVID-19. This study aims to explore the impact of the epidemic on people's color preferences and emotional responses, so as to understand the impact of the epidemic on people's psychological and emotional states. The subjects were young people between the ages of 18 and 30. They were divided into two groups according to how deeply they were affected by the epidemic (such as personality, family, friends, work/study, interpersonal relationship and consumption level), so as to compare their personal color preferences, color perception, and emotions before and after the epidemic Differences in terms of expression. There were four findings in its findings, including: (1) Subjects' preference for cool colors increased and their preference for warm colors decreased. Subjects were more inclined to cool colors like blue and green and showed more positive emotional responses. (2) Personal consumption is most severely affected by the epidemic; (3) The epidemic has reduced people's preference for warm colors; (4) The epidemic has triggered strong negative and contradictory emotions. The conclusion of this study is that the epidemic has indeed caused changes in people's perceptions of color, and indirectly affects the choices of daily life. The results can be used in real life to improve people's quality of life and health.
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