社區與企業夥伴關係之綜效發展 -五光社區與在地企業的融合共伴

ASIA unversity > 管理學院 > 休閒與遊憩管理學系 > 博碩士論文 > Item 310904400/116876

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Title:	社區與企業夥伴關係之綜效發展 -五光社區與在地企業的融合共伴
Other Titles:	The Synergistic Development of Community and Industries- The Integrated Partnership of Wuguang Community and Local Enterprises
Authors:	徐鳳英 XU, FENG-YING
Contributors:	林錫銓 LIN, HSI-CHUAN 休閒與遊憩管理學系
Keywords:	五光社區;夥伴關係;社區營造;在地企業 Wuguang community;partnership;community building;local enterprises
Date:	2023
Issue Date:	2023-11-22 01:03:46 (UTC+0)
Abstract:	我國社區營造已有一長段時間，政府投入許多的政策資源但成果依然有限。許多社區更加仰賴政府資源，無法形成社區的自主獨立性。然而，社區營造的永續發展需要能夠發動在地的力量，尤其是在地企業的參與。本研究即聚焦於社區與其在地企業的夥伴關係，探討當中的合作模式與永續成效。五光社區近幾年開始發展與在地企業共同社造的豐富經驗，本研究期望進一步促進五光社區與在地企業合作發展的更大綜效，並探索發展社區與企業共伴發展之經營模式。本研究採用行動研究法進行田野觀察記錄與階段性成效的深入訪談。研究發現，五光社區經過該社區發展協會善用理念策略、組織策略、資源策略與行銷策略等四項，逐步開啟了在地企業參與社區發展的熱情與行動。共伴發展的結果產生「推進社區凝聚力」、「共創共榮成就感」、「營造社區獨特性」、「增加社區知名度」、「落實企業ESG」及「提升企業公益形象」等效益。歸結其運作模式包含「在地共同體意識」、「共創共榮成就感」、「社區文創活動力」「企業專業永續加值」以及「內外行銷來帶動」等幾項要素。 Community building in our country has been going on for a long time, and the government has invested a lot of policy resources but the results are still limited. Many communities are more dependent on government resources, unable to form the autonomy and independence of the community. However, the sustainable development of community building requires the mobilization of local forces, especially the participation of local enterprises. This research focuses on the partnership between the community and its local enterprises, exploring the cooperation model and sustainable effect. In recent years, Wuguang Community has started to develop a wealth of experience in co-creation with local enterprises. This research hopes to further promote the greater synergy of Wuguang Community and local enterprises in the development of cooperation, and explore the model of developing communities and enterprises in partnership..This study adopts the action research method to conduct in-depth interviews with field observation records and phased results. The study found that Wuguang Community has gradually opened up the enthusiasm and actions of local enterprises to participate in community development through the community development association's good use of four strategies: concept strategy, organization strategy, resource strategy and marketing strategy. The result of co-development produces benefits such as "promoting community cohesion", "creating a sense of co-prosperity and achievement", "creating community uniqueness", "increasing community popularity", "implementing corporate ESG" and "enhancing corporate public welfare image". Its operation mode includes several elements such as "awareness of local community", "sense of co-creation and co-prosperity", "community cultural and creative activities", "professional sustainable value-added enterprises", and "domestic and internal marketing to drive".
Appears in Collections:	[休閒與遊憩管理學系] 博碩士論文

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