ASIA unversity:Item 310904400/11662
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 94286/110023 (86%)
造訪人次 : 21661971      線上人數 : 147
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    ASIA unversity > 管理學院 > 國際企業學系 > 博碩士論文 >  Item 310904400/11662


    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/11662


    題名: A Research to OBM Transform into a National Chain Brand-Taking Real Estate Franchisee as a case.
    作者: Chuan-Che Wu
    貢獻者: Department of International Business
    關鍵詞: Brand;Transform;Consumer Behavior;National chain brand;Franchise
    日期: 2011
    上傳時間: 2011-09-30 01:48:27 (UTC+0)
    出版者: Asia University
    摘要: This research is mainly discussing about why a real estate OBM（Own
    Branding & Manufacturing） needs to transform into a national franchisee, with regard to what kind of changes to consumer behavior and the markets. And as for originally found OBM companies , what inducements prompt them to transform. Besides ,what kind of the character the headquarter stand for while the brand switching into a national franchisee or while setting up a new brand? All these concerned factors above-mentioned are the key points of Real Estate Brokers when they are new found or transform. The aim of this research are : 1.To discuss the benefit of real estate brokers bring for the chain brand 2. How consumer behavior changes the operation strategy and the direction of the market 3.supporta from headquarter while setting a new branch store or while local real estate franchiser’s affiliating 4. Why the real estate would like to affiliate into their brand. This research is based on four steps: first, conduct a survey to real estate franchisers; second, collect survey and transfer in to data; third, add in four research theories; at last, calculate by analyzing software.
    By adding four research theories （train brand、consumer behavior、
    resources of franchiser、real estate brand’s transformation）the result clearly shows that the statistic data have lots concern with brand transforming. Hope this research could provide the franchiser、the new franchisee、the new affiliate and the realtor a referral when they are choosing the brand to affiliate in, to meet the goal of this research.
    顯示於類別:[國際企業學系] 博碩士論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown450檢視/開啟


    在ASIAIR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋