A Study of Outbound Travel Packages Decisions among Teachers with Different Lifestyles

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题名:	A Study of Outbound Travel Packages Decisions among Teachers with Different Lifestyles
作者:	LIN YEN CHI
贡献者:	Department of International Business
关键词:	Lifestyle;Outbound Travel Packages;Consumer Behavior;Teachers
日期:	2011
上传时间:	2011-09-30 01:48:13 (UTC+0)
出版者:	Asia University
摘要:	Teachers are the best target market of the outbound travel industry. The purpose of this study is to understand the how differences in lifestyle of teachers affect their choices of travel packages. 335 Questionaires were distributed to samples of teachers in northern, middle, and southern Taiwan, from March 15th to April 30th, 2011. After deleting 2 invalid questionnaires, the returned rate was 94.3%. Data was analyzed using Descriptive statistics, factor analysis, K-means, Chi-square test, and one-way ANOVA. The results were as follows: 1. Samp teachers were divided into 3 clusters: “Calm and cool group”, “Active pursuit group”, and “Easy-going group” . 2. Different lifestyle clusters show that significant differences among “experience in traveling abroad”. 3. Different lifestyle clusters show significant differences on purchase demands, information source, and the assessing criterion of consumer behavior.
显示于类别:	[國際企業學系] 博碩士論文

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